Last edited by Goltile
Sunday, July 26, 2020 | History

1 edition of Marketing to and serving customers through the Internet found in the catalog.

Marketing to and serving customers through the Internet

Marketing to and serving customers through the Internet

  • 38 Want to read
  • 32 Currently reading

Published by Marketing Science Institute in Cambridge, MA .
Written in English

    Subjects:
  • Electronic commerce,
  • Internet marketing,
  • Consumer behavior

  • Edition Notes

    Statementedited by George Zinkhan ; prepared by Kishore Gopalakrishna Pillai, Melanie Provost, and Yue Pan
    SeriesWorking paper series -- no. 01-122, Report (Marketing Science Institute) -- no. 01-122
    ContributionsZinkhan, George M., Gopalakrishna Pillai, Kishore, Marketing Science Institute. Conference.
    The Physical Object
    Pagination55 p. ;
    Number of Pages55
    ID Numbers
    Open LibraryOL15351523M

      First, Apple’s unique products are communicated to customers through novel and provocative advertising. The Super Bowl ad introducing the Macintosh is a perfect : Christine Moorman. Customers can actually communicate with company representatives via social media. Potential customers can post a question on a social media site and get an answer from the company; A customer can make a suggestion about product improvement, and the company can respond; A company can run a contest that prospective customers can enter and.

      Through this advantage of internet marketing, businesses can serve millions of customers with various items and products based on their personal interests. Thus, shoppers can easily get their desired products without having to comb through the internet all day.   As the information available to customers proliferate, this trend will only accelerate in the next decade, making “customer-centric” marketing even more important for .

      10 Easy Steps to Get More Customers with Networking by Kevin Stirtz Last Updated: If you go to networking functions with the idea that you have to sell yourself, you're doing it wrong. Networking is about meeting others and building : Kevin Stirtz. E-mail Marketing. Marketing by e-mail is a great way to both attract new customers and improve relationships with your current ones. It’s a perfect option for businesses that cannot afford investing a lot of money in marketing. In addition, if you are using some other marketing channels as well, you can also promote them effectively in your e.


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Marketing to and serving customers through the Internet Download PDF EPUB FB2

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Using this framework as a backdrop, they then offer an overview of the remaining articles by segmenting them into categories and discussing their relationship to the framework.

They conclude by highlighting research avenues for augmenting our understanding of marketing to and serving customers through the by: Request PDF | Marketing to and Serving Customers through the Internet: An Overview and Research Agenda | The authors discuss the motivations for this special issue and propose a.

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Claude was born 85 years too early; he’d have loved the internet. The book is in the public domain, so you can get it for free here. Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

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